We promise to change how you think of business and how business thinks of the world.

For more than two decades, Daniels has delivered on this promise by not only weaving strong values and ethics into our core curriculum, but also into every aspect of the Daniels experience. We’ve created a learning environment that fosters integrity, responsibility and accountability among our students, faculty, alumni and partners.

Daniels Ethics Leadership

This promise has made Daniels a leader in the field of business ethics. We teach that environmental responsibility, social responsibility and fiscal responsibility are not mutually exclusive values and that there is just one bottom line in business. Business professionals—and business education—must examine how ethical leadership can inform and improve business and vice versa. It is our mission to create well-rounded business leaders who understand that if a business creates social and environmental value the right way, it will result in measurable financial value.  At Daniels, we teach students that being an effective business professional is about making money and creating positive change in society.

Our leadership in this area extends beyond campus with programs such as Voices of Experience, a speaker series featuring business leaders, and the Institute for Enterprise Ethics, which provides consultation to and resources for organizations seeking to integrate ethical and socially responsible practices into their corporate culture.

Daniels is also a member of Principles for Responsible Management (PRME), a worldwide initiative to champion responsible management education, research and thought leadership, and a charter member of Daniels Fund Ethics Consortium, a group of regional business schools charged with improving the teaching of ethics.

Daniels Fund Ethics Initiative

In 2011 the Daniels College of Business joined the eight member Daniels Fund Ethics Initiative. The Ethics Initiative seeks to strengthen the teaching of principle-based ethics to foster a high standard of ethics in student, and ultimately, beyond the campus and into the community.

The Ethics Initiative is a partnership with eight business schools in Colorado, New Mexico, Utah, and Wyoming. Each school has executive leadership that makes ethics a high priority and has committed to implementing the Ethics Initiative in a manner that honors Bill Daniels’ reputation of integrity.

The primary objective of the Daniels Fund Ethics Initiative is active engagement of students to build a solid principle-based ethical framework central to decision-making in a complex business environment.

Each participating university is a member of the Daniels Fund Ethics Consortium. The Consortium leverages the achievements of the individual business schools through collaboration to further strengthen the overall impact of the Ethics Initiative. Members share expertise and resources such as curriculum, case studies, instructional approaches, and co-curricular activities.