Daniels Today and Tomorrow
The Daniels mission, vision and core values, along with the Daniels Tomorrow strategic plan, drive our academics, culture and priorities.
The Daniels Mission
The mission of the Daniels College of Business is to foster enlightened practice, professional achievement and a commitment to community among those engaged in management and the business professions.
As an institution that emphasizes the scholarship of teaching, our mission is achieved through programs that recognize the diversity of a global economy and embrace:
- Knowledge and technical ability
- Interpersonal skills and intercultural understanding
- Ethically based leadership and social responsibility
The Daniels Vision
A premier private business college globally recognized as a leader whose educational experiences, outreach, and knowledge creation transforms lives, organizations and communities.
The Daniels Core Values
Commitment to Community
- Fulfilling college goals through support of the "learning community" (students, faculty, staff, administration, alumni and friends)
- Expecting individual involvement and responsibility to the Daniels Community
- Building and nurturing community ties with the DU community, the business community and the larger communities (Denver, national and global)
- Fully integrating and incorporating international students into the Daniels Community
Pursuit of Excellence
- Committing to a lifelong experience of individual and community excellence
- Striving toward a regional, national and international reputation of excellence
- Celebrating individual and community achievements
- Demonstrating an entrepreneurial, problem-solving spirit in the community
- Sustaining a dynamic curriculum with ongoing revisions
Professionalism and Ethical Conduct
- Ethical behavior toward all constituencies
- Fostering the professional development of all members of the community
- Dedication to internal and external customers (students, alumni, business community)
- Mutual respect for each other in a diverse culture
Collaboration and Collegiality
- Spirit of cooperation, tempered by healthy and friendly competition
- Willingness to compromise for the good of the community
- Willingness to share information and knowledge to support individual growth
- Spirit of supportiveness toward all members of the community
- Friendliness and availability among members of the community