We promise to change how you think of business and how business thinks of the world.

For more than two decades, Daniels has delivered on this promise by not only weaving strong values and ethics into our core curriculum, but also into every aspect of the Daniels experience. We’ve created a learning environment that fosters integrity, responsibility and accountability among our students, faculty, alumni and partners.

The framework for everything we do.

Bill Daniels at the unveiling of the Daniels College of Business
Courtesy of The Daniels Fund

Bill Daniels, the father of cable television, well-known philanthropist and the College’s namesake, viewed the economic and political scandals of the late 1980s as a colossal failure of leadership—caused by those who considered profitability and ethics as mutually exclusive. In 1989, he approached the business college at the University of Denver with a challenge to integrate ethics education into our graduate curriculum in an effort to change the way future business leaders think and act. 

Today, ethics at Daniels is integrated into every level of student education—from undergraduates to MBA students to professional development for executives. Daniels students receive an education that takes them beyond the classroom and prepares them to make a meaningful difference in their communities and the world. To us, ethics is more than a buzz word. It is the foundation of all that we teach and who we are.

Daniels Ethics Leadership

This promise has made Daniels a leader in the field of business ethics. We teach that environmental responsibility, social responsibility and fiscal responsibility are not mutually exclusive values and that there is just one bottom line in business. Business professionals—and business education—must examine how ethical leadership can inform and improve business and vice versa. It is our mission to create well-rounded business leaders who understand that if a business creates social and environmental value the right way, it will result in measurable financial value.  At Daniels, we teach students that being an effective business professional is about making money and creating positive change in society.

Our leadership in this area extends beyond campus with programs such as Business Ethics Boot Camp, Daniels’ signature undergraduate program, and the Institute for Enterprise Ethics, which provides consultation to and resources for organizations seeking to integrate ethical and socially responsible practices into their corporate culture.

Daniels is also a charter member of Daniels Fund Ethics Consortium, a group of regional business schools charged with improving the teaching of ethics.