Holding students and business to a higher standard.

Ethics Initiative - DUIn 2010 the Daniels College of Business joined the eight member Daniels Fund Ethics Initiative. The Ethics Initiative drives principle-based ethics education and reinforces the value of ethical conduct to foster a high standard of ethics in students, and ultimately, beyond the campus and into the community.

The Ethics Initiative is a partnership with ten business schools and one law school at universities across Colorado, New Mexico, Utah and Wyoming. Each school has executive leadership that makes ethics a high priority and has committed to implementing the Ethics Initiative in a manner that honors Bill Daniels’ reputation of integrity.

The primary objective of the Daniels Fund Ethics Initiative is active engagement of students to build a solid principle-based ethical framework central to decision-making in a complex business environment.

Each participating university is a member of the Daniels Fund Ethics Consortium. The Consortium leverages the achievements of the individual schools through collaboration to further strengthen the overall impact of the Ethics Initiative. Members share expertise and resources such as curriculum, case studies, instructional approaches, and co-curricular activities.

Daniels Fund Ethics Initiative Principles


Act with honesty in all situations


Build trust in all stakeholder relationships


Accept responsibility for all decisions


Maintain open and truthful communications


Engage in fair competition and create equitable and just relationships


Honor the rights, freedoms, views and property of others

Rule of Law

Comply with the spirit and intent of laws and regulations


Create long-term value for all relevant stakeholders

Download the Daniels Fund Ethics Initiative Principles»