Seth Godin

Seth Godin has been betting on the intelligence of his readers for nearly a decade. In fact, he believes his readers are smarter than their bosses or friends think they are. And they are “way smarter than the marketers selling to [them] every day give [them] credit for, that’s for sure.”

While Godin’s readers may be brilliant at building a business or spreading an idea, he says they’re stuck. That’s because their coworkers, bosses, spouses and even society won’t let them do what they know they should do. He likens it to having a briefcase filled with compressed propane (translation: ideas), and not being able to light it. That’s where he comes in. Seth Godin understands that his role is to be that of fireworks. He brings fireworks with him—ignites the propane that is already there—and sparks ideas that are sure to attract attention.

In addition to helping his readers spark ideas, Godin is a bestselling author, entrepreneur and agent of change. He is also a renowned speaker and was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings.

To visit Seth Godin’s Web site Click here

To read the article printed in The Denver Business Journal Click Here: